LO3: Risk Assessment

Task 1: Produce a risk assessment for the activity of editing the magazine. Consider:

Hazard	Risk	Person at risk	Prevention Method	Person Responsible
Repetitive Strain Injury	This hazard can cause symptoms most oftenly consisting of; pain, aching and tenderness in the muscles, stiffness, throbbing, fatigue, weakness, cramps and tingling or numbness.	The person at risk of this hazard is me during the research, writing and editing processes of creating my magazine.	Ways to avoid repetitive strain injury include; positioning my equipment in an order most least likely to cause me strain, positioning myself correctly at a ninety degree angle using a comfortable chair and taking regular breaks, possibly by taking a stroll or simply standing.	The person responsible for the prevention of this hazard becoming a risk is me.
Trailing wires	Trailing wires present the risk of tripping and are a fire hazard if tangled.	The person at risk of this hazard is me during the research, writing and editing processes of creating my magazine.	In order to prevent tripping or the risk of a fire, I will tape down any trailing wires and untangle any wires that have become tangled.	The person responsible for the prevention of this hazard becoming a risk is me.
Spillage on Electrical Equipment	Spilling liquid on my electrical equipment may cause an electric shock or start a fire.	The person at risk of this hazard is me during the research, writing and editing processes of creating my magazine.	To avoid spilling any liquids on my electrical equipment and causing an electric shock to occur or fire to start, I will not place drinks near my computer. I will instead take regular breaks to drink a drink elsewhere.	The person responsible for the prevention of this hazard becoming a risk is me.
Eye strain	Eye strain causes the eyes to become painful and itchy. It can also cause headaches and further discomfort.	The person at risk of this hazard is me during the research, writing and editing processes of creating my magazine.	In order to prevent myself from suffering from eye strain, I will take regular breaks from my computer, ensure lighting in the room is appropriate, reduce glare and try to avoid flashing on-screen images.	The person responsible for the prevention of this hazard becoming a risk is me.
Back pain	Back pain and discomfort can be dangerous in the long term and can further be a detriment to my health	The person at risk of this hazard is me during the research, writing and editing processes of creating my magazine.	To prevent myself from getting back pain or discomfort, I must sit with correct posture in a comfortable and appropriately adjusted chair.	The person responsible for the prevention of this hazard becoming a risk is me.

Task 2: Produce a risk assessment for a studio based photo shoot. Consider:

Hazard	Risk	Person at risk	Prevention Method	Person Responsible
Lights	There is a possibility I will be using lights during my photo shoot in order to enhance the images. In this case, the lights I use will become hot and could burn someone if they came into contact with one.	The people at risk of this hazard are my models and I during the photo shoot process of creating my magazine.	Ways to avoid this hazard will be to inform my models of the risk both in person on the day and on their call sheet. This is to cover myself just in case they decide to go and touch one of the lights. However, it will be me at the most risk of getting burned as I will be setting up and adjusting the equipment. Therefore, I will wear thick gloves to prevent myself from getting burnt when touching the lights.	The person responsible for the prevention of this hazard becoming a risk is me.
Equipment	Trailing wires present the risk of tripping and are a fire hazard if tangled.	The people at risk of this hazard are my models and I during the photo shoot process of creating my magazine.	In order to prevent tripping or the risk of a fire, I will tape down any trailing wires and untangle any wires that have become tangled. I will also inform the models of this both in person and on their call sheet.	The person responsible for the prevention of this hazard becoming a risk is me.
Liquids & Foods	Spilling liquid on my electrical equipment may cause an electric shock or start a fire.	The people at risk of this hazard are my models and I during the photo shoot process of creating my magazine.	To avoid spilling any liquids on my electrical equipment and causing an electric shock to occur or fire to start, I will assign a designated eating and drinking area elsewhere so none of these things come into contact.	The person responsible for the prevention of this hazard becoming a risk is me.
Fabrics	Fabrics are the costumes my models will be wearing. If these clothes are flammable they may catch on fire or may be made out of irritating material.	The people at risk of this hazard are my models during the photo shoot process of creating my magazine.	When organising an selecting the clothes my models will wear, I need to ensure the materials are suitable for the shoot; they must not be flammable or irritating to the skin.	The person responsible for the prevention of this hazard becoming a risk is me.

LO2: Logo Comparison

Adjacent are a variety of masthead magazine titles have been assembled in order to compare which ones are most successful. Firstly there is the Kerrang! logo, which belongs to the British hard rock and punk magazine. It is in a bold, black, sans serif font that is slightly distorted to make it appear gritty. "Kerrang!" itself as a word is onomatopoeic because it is intended to sound like a power chord on an electric guitar. The name of the magazine, combined with the logo it is presented in, is appropriate for the content of the magazine because it gives the impression of being loud and edgy. Similarly, the Cosmopolitan logo is in a bold sans serif font, however it is bright fuchsia. This is because, stereotypically, the colour pink is associated with women, who make up the majority of the target demographic for the magazine. The word "Cosmopolitan" has connotations of sophistication and well roundedness which appeals to the audience by making them feel like more refined individuals. 

Alternatively, the Vogue logo is bold, black serif font. "Vogue" meaning to be of the time and fashionable is an appropriate name for a fashion magazine, especially one claiming to be the best in its genre. This logo is suitable as it appears decorative but simple and clear. In contrast, the Thrasher magazine logo is in a thick sans serif font, and has been arranged in the form of an arc. All of the other logos have been arranged in a straight horizontal line, but this simply makes Thrasher stand out more and look more interesting. It is accompanied by the tagline "Skateboard Magazine" because the name "Thrasher" is quite vague and needs clarification. This is because it is a lesser known publication than other magazines such as Cosmopolitan or Vogue. 

The Empire logo is in a simple, bold, red sans serif font. The word "Empire" has connotations of wealth, being the greatest of its kind and being International. This reflects the magazine as it claims to be the best in its genre and has content featuring films from all around the world. Similarly, the NME logo is in a simple, bold, red sans serif font. It is emphasised and made bolder as it has a white stroke and black stoke outlining the masthead. "NME" is an abbreviation for the "New Musical Express" as this would look clumsy and too wordy as a title, but the magazine can do this because it is a well known publication and is generally simply referred to as NME magazine.

Additionally, the Rugby World logo is in a sans serif, bold red font with a thin black outline highlighting the title. It is accompanied by the slogan "The world's best-selling rugby magazine" which isn't really a necessary addition to the logo as "Rugby World" is pretty self-explanatory, however it is there to appear superior to its competitors. In contrast, the Esquire masthead is in a serif font and is in both lower and upper case letters, as opposed to all of the other magazine titles which are all in upper case. The font is black and the word "Esquire" has connotations of high authority which will appeal to its target audience of mainly men as it will make them feel better about their status and ego. 

I think that the name and logo for my magazine is ideal because like the above logos I have analysed the word "Laces, Braces & Faces" together summarise the content of my publication so that my target audience know what to expect when they look at the front cover. My logo uses a simple colour scheme, like the above mastheads do, because it is in a white, original sans serif font of my own design and has a thick black stroke outline to emphasise it. 

LO2: Interview Notes/Questions

Due to my plans and draft articles for my magazine, there will be no interviews in the pages I create. Therefore, I will not need to prepare any interview questions for this issue of the magazine. However, I have compiled a list of interview questions for future issues of the publication:
- When did you first decide to start the band?
- How did you all meet?
- Do you prefer small intimate venues or large outdoor festivals to perform at?
- Who are your inspirations?
- Who would you collaborate with given free reign?
- What are your thoughts on the current top forty?
- Vespa or Lambretta?

LO2: Location Research

1) Park Hill Flats

The contact for Park Hill Flats is the company Urban Splash, whose contact number is 0114 303 0375. The shoot will take place around 3:00 pm in the afternoon. 

2) Monckton Coking Plant

The contact for Monckton Coking Plant is the telephone number 01226 722601. The shoot will take place around 10:00 am in the morning.

LO2: Libel & Copyright Considerations

Obscene Publications Act

The purpose of this Act is as follows:

"For the purposes of this act an article shall be deemed to be obscene if its effect or (where the article comprises two or more distinct items) the effect of any one of its items is, if taken as a whole, such as to tend yo deprave and corrupt persons who are likely, having regard to all relevant circumstances, to read, see or hear the matter contained or embodied in in."

The Obscene Publications Act will monitor my magazine. I can be penalised for including examples of violence, drugs, language, sex/nudity, racism, sexism, homophobia and extremes of religious viewpoint. This is why I will not include any of these things in my magazine, as they may be considered offensive by the general public (18+). Ways I can avoid using these things are by giving an unbiased voice in my articles and by not using graphic images in my publication. As my magazine will be focussed around Skinhead culture, I need to emphasise in my articles, photos and other content that the magazine is not racists or politically motivated. 

Libel Law

Libel is the law surrounding what is written in print and its impact on the audience and subject. The basic principle of this is that nothing will appear in print that damages the image of a person (or a company in the UK) in the eyes of a reasonable adult (anyone over the age of eighteen) that causes it/them to lose earnings. 

An example of an liable case is this one I found on the internet featuring the actor Scarlett Johansson:

To avoid being sued for libel, I will not include any libellous comments including slanderous material or any false information in my article about any famous person or company who's image could be damaged in the eyes of the public. 

Copyright

As a magazine often uses images taken by professional or other photographers copyright is a large issue. Print and image that I haven't obtained rights to then the owner can claim damages from me. If I miscredit a photograph then the same can happen and if I display copyrighted material in my magazine without written permission the owners of the subject can also claim damages. 

I will address copyright issues in different ways depending on the type of content:

- Use of images: I will be careful not to photograph and print images of other people's property, products etc without gaining prior permission. 

- Use of models: I will gain permission from models before using images of them in my magazine. 

- Use of other's words/images: I will gain written permission from the owner of words and images not written by myself before using them in my magazine. 

- Use of brand names: Before printing brand names or images or company logos I will gain permission from the owners of the subjects before using them. 

Law of Contempt 

Under the Contempt of Court Act (1981), it is a criminal contempt of court to publish anything which creates a real risk that the course of justice in proceedings may be seriously impaired. It only applies where proceedings are active and the Attorney General has issued guidance as to when they believe this to be the the case, and there is also statutory guidance .This law prevents mainstream media and newspapers from publishing content that is deemed to be sensationalist or too extreme about a criminal case until the trail is completed and the jury has delivered its verdict. 

Example: Daily Mail

Official Secrets Act

People who work with sensitive information are commonly required to sign the 'Official Secrets Act' to the effect that they agree to abide by the restrictions of the act. Signing this act os intended to remind the individual that they are under such obligations. The act is not a contract but a law, so breaking the terms of the act are illegal anyway. It is most common that a statement is signed before and after a period of employment which exposed the individual to such sensitive material. 

LO2: Call Sheets

Above is the call sheet I made for my first photoshoot with Barnsley band Subject. On Saturday 24th January we met at The Sheffield Tap and took a series of photographs in and around Park Hill Flats. We selected this location because...

LO2: Asset Table

Asset Table:

Asset	Type	Tools/Equipment Required	Use in Product	Scheduled for Completion
Text	Main body text, headings and titles.	Microsoft Word Adobe InDesign	The text will be used to create titles, headings and main body text in articles.	January
Photographs	Images of the subject.	DSLR Canon Camera SD Cards Tripod Models/Subject	The photographs will be used all over the magazine in order to illustrate the topics, bands   and people discussed in the articles.	January
Graphics	Computer generated images.	Adobe Photoshop Adobe Illustrator	The graphics will be used in the magazine as logos, quotes, graphs, statistics and illustrations.	January
Interviews	Quotes from the subject.	Either email, telephone or in person contact and communication.	The interviews will be used in the magazine to fill out the majority of articles.	January

LO2: Photoshoots

I ensured after the photo shoots that all of the photos were edited to the highest standard and organised in folders. This allowed me to quickly and easily look through them in order to select which ones I felt would be most appropriate and suited to my magazine. 

LO1: Image/Shot Plans

LO1: Stock Images

Stock Images

Above is a selection of images I could potentially use in my magazine publication. 

        If I were to invest in these images, I would use them as background images to accompany articles that I haven't already collected original images for. These images are appropriate to my magazine publication as they all depict members of specific subcultures; a Rude Boy at the top left, a Punk at the top right and a Mod on the below two images. Although I can't find any stock images of Skinheads, I think these images would be suitable as there is a considerable amount of crossover between the subcultures. To legally gain access to the original versions of these images, without the watermark, I would need to pay 3 credits per image, iStockphoto's version of currency, which is equivalent to £69. I will also have to invest in an Extended License which can be purchased along with these credits. An Extended License allows me to use these images for mass print; giving me a license for unlimited reproduction/print run. 

    

        As I do not have a budget for my magazine publication, I will not be able to invest in these images. Therefore I am going to produce my own original photographs for my magazine on a minimal budget.

LO1: Research

LO1: Identifying Appropriate Software & Assets

Identify all the appropriate software that you will need to create your product:

1) Microsoft Word:
Required Function: To be able to write up the main text content for an article.
Stages of Production Needed: When writing the information. 
Difficulty/Ease of Use: This software is very easy to use. 
Jobs that the Software is Needed For: Writing up, editing and spell checking text to be transferred onto InDesign when complete. 

2) Adobe Illustrator:
Required Function: Drawing my own original graphics. 
Stages of Production Needed: When creating images.
Difficulty/Ease of Use: This software is fairly easy to use after some experience.
Jobs that the Software is Needed For: Creating original graphics, editing pictures to aid the aesthetics of the magazine.

3) Adobe InDesign:
Required Function: Creating the format, layout and structure of the magazine for print.
Stages of Production Needed: Throughout the design and print processes. 
Difficulty/Ease of Use: This software can be difficult to use until you've spent some time using it.
Jobs that the Software is Needed For: Assembling the magazine content ready for print. 

4) Adobe Photoshop:
Required Function: Edit photographs and graphics.  
Stages of Production Needed: When creating and editing images.
Difficulty/Ease of Use: This software is fairly easy to use after some experience.
Jobs that the Software is Needed For: Creating original graphics, editing pictures to aid the aesthetics of the magazine.

Identifying Assets: 

1) Background:
'Laces, Braces & Faces' is a European magazine, meaning that it will be distributed in not only Britain but in other countries such as France, Italy and Spain and will be translated into the appropriate languages. The magazine will be available monthly and will cost £2.99 per issue. 

2) Images:
The magazine will include images of bands, clothing, scooters, photos from gigs and images of people who read the magazine. 

3) Content:
The content of Braces & Faces will include topical news on various different music scenes, discussions and reviews of new albums, clothing, scooter accessories and the latest on gigs and tours. 

4) Advertisers:
Advertisers in my magazine will include brands such as Dr Martens, Fred Perry, Merc, Ikon, Delicious Junction. 

5) Layouts:
The layout of both the cover of the magazine and the content will be in a typical magazine structure. 

6) Covers:
The covers of the magazine will feature images of bands that are being reviewed in that specific issue. I've got a design in my head for the covers that features a pair of braces on the design with badges around them featuring information of the content. 

7) Variation of Articles:
The articles would feature different but loosely related genres of subculture and music including Mod, Ska and Punk. This is so the magazine would appeal to a wider audience. I've found that some people in the Mod subculture also enjoy ska music, some skinheads are partial to punk and punk ties into some Mod music. 

Research References:

• http://www.uomoragnoclub.it/italiano.php?lang=it&page=home.php
• http://www.scootering.com/
• http://dothedogmusic.tumblr.com/skazine

Draft Articles:

• Style: Dr. Martens x Brutus Trimfit Collaboration - Review of the new shirts collection.                                      Street Style - Section where readers can send in their own style tips and photographs.
• Culture: Horace Panter Art - Article on the Specials bassist and his latest exhibition.                                           Northern Soul - Review of Elaine Constantine's award winning new film. 
• Main Features: New Gens Scooter Club and Subject band shoot.  

LO1: Target Audience Profile

Target Audience Profile
Through my research I have been able to identify that the target demographic for my new magazine 'Braces and Faces' is made up of approximately 70% males to 30% females averaging between 18 years old and 55 years old. They will be fans of musical genres including; reggae, ska, rocksteady, Mod, garage and rhythm and blues. They spend the majority of their disposable income on new clothing, vinyl, gigs and their scooters. These people generally, but not exclusively, belong to the social grades of D, C1 and C2 and most of them are working class. The nationalities of the audience will differ, including mostly British people, but also people from other European countries such as Italy, France, Germany and Spain. 

Typical Audience Member Profile 
Lee ‘Lynval’ Sutherland is twenty years old and lives in Mosborough, Sheffield. He’s currently completing his automotive apprenticeship in vehicle body repairs. When he’s not grafting, Lynval indulges in the odd pint at his local with his skinhead buddies. His prize possessions are his scuffed up cherry red Doc Martens that have seen a lot of love over the years. He first got into 2 Tone and reggae when he was eleven after his big brother bought a record player and some classic ska vinyls. He loves ska, reggae and occasionally Mod and garage - his favourite bands are The Specials, Bad Manners, The Selecter and The Who. Lynval has a NRS social grade of C2, as he is currently learning his trade and is therefore a skilled manual worker. He’s paying board to his parents as he’s still living in their house but Lynval is hoping to save up enough money to move out and pay for his own accommodation after his apprenticeship course.

NRS Social Grade Graphic

LO1: Article Ideas

I have twelve pages available:

- Front Page

- Contents

- Back Page

Fashion

- Brutus Trimfit Dr Martens Collab (1x Page Article + 1 x Adverts page possibly featuring shops selling the shirts e.g. Modfather Clothing Co)

- Skinhead Street Style (2 x Pages of photographs including quotes and names etc) 

Lifestyle

- Horace Panter Art (1 x Page Article) 

- The Real Me: Skinhead Stories (3 x Pages Article featuring first hand accounts of people's experience as part of the subculture)

Music

- The Selecter Announce Tour (1 x Page Article) 

- Complete Madness: The UK's Best Ska Tribute? (1 x Page Article) 

- Band Interview 1 (1 x Page)

- Band Interview 2 (1 x Page)

- Band Interview 3 (1 x Page)

Bands to Possibly Interview:

- The Valkyrians - Finnish - Rocksteady & Ska
- The Offenders - Italian - Ska, 2Tone, Punk & Rock