LO2: Logo Comparison

Adjacent are a variety of masthead magazine titles have been assembled in order to compare which ones are most successful. Firstly there is the Kerrang! logo, which belongs to the British hard rock and punk magazine. It is in a bold, black, sans serif font that is slightly distorted to make it appear gritty. "Kerrang!" itself as a word is onomatopoeic because it is intended to sound like a power chord on an electric guitar. The name of the magazine, combined with the logo it is presented in, is appropriate for the content of the magazine because it gives the impression of being loud and edgy. Similarly, the Cosmopolitan logo is in a bold sans serif font, however it is bright fuchsia. This is because, stereotypically, the colour pink is associated with women, who make up the majority of the target demographic for the magazine. The word "Cosmopolitan" has connotations of sophistication and well roundedness which appeals to the audience by making them feel like more refined individuals. 

Alternatively, the Vogue logo is bold, black serif font. "Vogue" meaning to be of the time and fashionable is an appropriate name for a fashion magazine, especially one claiming to be the best in its genre. This logo is suitable as it appears decorative but simple and clear. In contrast, the Thrasher magazine logo is in a thick sans serif font, and has been arranged in the form of an arc. All of the other logos have been arranged in a straight horizontal line, but this simply makes Thrasher stand out more and look more interesting. It is accompanied by the tagline "Skateboard Magazine" because the name "Thrasher" is quite vague and needs clarification. This is because it is a lesser known publication than other magazines such as Cosmopolitan or Vogue. 

The Empire logo is in a simple, bold, red sans serif font. The word "Empire" has connotations of wealth, being the greatest of its kind and being International. This reflects the magazine as it claims to be the best in its genre and has content featuring films from all around the world. Similarly, the NME logo is in a simple, bold, red sans serif font. It is emphasised and made bolder as it has a white stroke and black stoke outlining the masthead. "NME" is an abbreviation for the "New Musical Express" as this would look clumsy and too wordy as a title, but the magazine can do this because it is a well known publication and is generally simply referred to as NME magazine.

Additionally, the Rugby World logo is in a sans serif, bold red font with a thin black outline highlighting the title. It is accompanied by the slogan "The world's best-selling rugby magazine" which isn't really a necessary addition to the logo as "Rugby World" is pretty self-explanatory, however it is there to appear superior to its competitors. In contrast, the Esquire masthead is in a serif font and is in both lower and upper case letters, as opposed to all of the other magazine titles which are all in upper case. The font is black and the word "Esquire" has connotations of high authority which will appeal to its target audience of mainly men as it will make them feel better about their status and ego. 

I think that the name and logo for my magazine is ideal because like the above logos I have analysed the word "Laces, Braces & Faces" together summarise the content of my publication so that my target audience know what to expect when they look at the front cover. My logo uses a simple colour scheme, like the above mastheads do, because it is in a white, original sans serif font of my own design and has a thick black stroke outline to emphasise it.